Podcast Launch - A Step by Step Podcasting Guide Including 15... by John Lee Dumas

Knowing your intended audience will help you determine which potential listeners you intend to market to, which will in turn help you to focus your efforts. At the outset of your podcasting journey though, you should at the very least define your intended audience in broad terms. Eventually this is something you can refine with data, feedback, and thorough analysis of your listenership.

Identify Your Audienceīefore you set about putting actual marketing efforts into action, it’s crucial to identify your audience. But there is a workflow you can adhere to in order to give your project its best shot at success. So, once you’ve come up with a concept you like and recorded your first episode or season, how can you best position yourself to join the club of successful and popular podcasts? The process behind each podcast is somewhat unique. Given this simple fact, marketing should be a primary concern for you if and when you’re ready to put your own podcast out into the world. The best podcast companies and creators know how to reach and retain audiences every bit as well as they know how to produce strong content. And while this can sometimes be due to issues like poor quality, topics of limited interest and so on, the main factor that separates successful podcasts from the rest is marketing. Those are astronomical numbers, and as you’re undoubtedly aware if you’re interested in the field, a lot of them are quite good! Many more, however, go unnoticed. Numbers in the field aren’t always entirely precise, but according to one recent round-up of podcast statistics, there were some 750,000 active podcasts as of 2019 - with more than two million registered by Google.

If you have the impression that just about everyone seems to be starting a podcast these days, you’re not too far off.

Podcast Launch - A Step by Step Podcasting Guide Including 15... by John Lee Dumas